When Al meets Belinda, he finds her interests and needs are very different from his own, but in an intriguing way. They find a lot to talk about and enjoy spending their leisure time together trying new activities. This couple seems interested in each other based on _____.
A. physical attraction
B. complementarity
C. proximity
D. similarity
Answer: B
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Answer the following statements true (T) or false (F)
1.Research reports for a corporate audience should always have a full scholarly literature review. 2.Scholarly reports must always be written in the passive rather than the active voice. 3.Editorial review of a research report includes soliciting the opinions of other scholars that the research meets scholarly standards. 4.Research articles are generally published in scholarly journals within a week or so of being submitted to an editor. 5.In publishing, the term format refers to the standardized headings and style that each publication uses.
_____ communication includes the use of such technologies as e-mail, blogging, and tweeting
A) Small group B) Interviewing C) Mass D) Computer-mediated
According to the textbook, subliminal effects of advertising really refer to:
a. unconscious effects of advertising b. conscious effects of advertising c. intuitive effects of advertising d. deception
Credibility appeals are needed only if your audience is not aware of your knowledge and expertise
Indicate whether the statement is true or false.