Which of the following options is not usually a component of a typical ultimatum?
A. an alternative option for compliance
B. a threat of punishment if compliance does not occur
C. a demand
D. an attempt to create a sense of urgency
Answer: A
You might also like to view...
U.S. marketing campaigns that stress the desirability of "Made in America" products are most likely to appeal to ________ U.S. consumers
A) ethnocentric B) individualist C) collectivist D) normed E) naturalized
A firm can use alpha testing, where individuals within the firm simulate the target customer's use of a nearly realized product
After making any necessary adjustments or refinements, the firm proceeds with beta testing, where the firm provides select customers with the new offering and gains feedback on it from the customers' experiences. Indicate whether the statement is true or false
Solid Surface, a countertop store, will give customers a 10 percent discount if they pay their bills in full in 20 days; however, after 20 days they do not receive a discount. This is an example of a ________.
A. seasonal discount B. quantity discount C. promotional allowance D. cash discount E. trade discount
Grantham Company sells two products, X and Y
For the coming year, Grantham predicts sales of 5,000 units of X and 10,000 units of Y. The contribution margins of the two products are $5 and $4, respectively. The weighted-average contribution margin is $6.50. Indicate whether the statement is true or false