______ theories are useful because they are often the basis for our decisions about how to communicate.

A. Commonsense
B. Scholarly
C. Strategic
D. Working


A. Commonsense

Communication & Mass Media

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John is trying to persuade Paul to quit smoking. To do so, John talks about how awful Paul's health has been since he has smoked ... coughing, breathing hard, yellow teeth etc. What kind of reasoning is John using?

a. criteria to application b. cause to effect c. effect to cause d. reasoning from symptoms

Communication & Mass Media

The language of PR shows an increasing reliance on military terminology. This is true in all of the following instances, EXCEPT one:

a. PR is complex and high stakes b. PR requires strategy and execution c. PR campaigns are often won d. PR campaigns need to marshal resources

Communication & Mass Media

A small group refers to a group of five or more members.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Which is NOT a way to adapt sensitively to time factors?

A) ?Consider the time of day. B) ?Consider your audience's cultural expectations about time. C) ?Be more animated when your listeners are tired. D) ?Start on time wherever you are. E) ?These are all ways to be sensitive.

Communication & Mass Media