John is trying to persuade Paul to quit smoking. To do so, John talks about how awful Paul's health has been since he has smoked ... coughing, breathing hard, yellow teeth etc. What kind of reasoning is John using?

a. criteria to application
b. cause to effect
c. effect to cause
d. reasoning from symptoms


d

Communication & Mass Media

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A company is publishing a smart media release to launch a new product, and it is aiming for the first hit on search engines. What is the best way to apply search engine optimization process effectively, and why?

a) Write a concise headline and put the most important keywords first; because the news release gets indexed b) Focus on keywords in the first two paragraphs; because search engines concentrate on these first paragraphs c) Provide several links at the beginning; because it helps search engines associate the content with other sites, which helps the ranking of the release d) Include multimedia software whenever possible; because it makes the release stand out from hundreds of others received by reporters and editors

Communication & Mass Media

High-context cultures place greater emphasis on

A) independence. B) equality. C) the individual. D) group membership.

Communication & Mass Media

A leader who leads by shaping the vision of a group based upon developing trust through quality interpersonal relationships with group members is an example of a _____ leader

Fill in the blanks with correct word

Communication & Mass Media

Because language is abstract, ambiguous and arbitrary, we have to interpret it to determine what it means

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media