Hashim has been asked by his school's student government association to plan a health campaign targeting incoming freshman. He notices that many new students drink even though they are underage. Hashim therefore ________ to be reducing underage and binge drinking.
A. targets his audience
B. identifies his channels
C. conducts his campaign
D. defines his goal
Answer: D
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A) David Ogilvy B) Wayland Ayer C) Jack Trout D) Jim Vicary
Britt's central idea was to persuade her audience to consider voting for an antismoking bill in the community. She was using what type of proposition?
A) A proposition of fact B) A proposition of action C) A proposition of value D) A proposition of policy
The total rewards and costs accrued over the duration of the relationship are the
___________ rewards and costs. A) immediate B) cumulative C) forecasted D) expected
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a. breadth b. depth c. scope d. relevance