Why might a marketer who segments customers based on lifestyles and interests be more likely to advertise on a local radio station than in a local newspaper?

What will be an ideal response?


Because radio stations focus their programming on varied genres such as music, talk, sports, and news, radio is particularly effective at targeting audiences with specific interests; a local newspaper cannot provide such a closely targeted audience for a marketer.

Business

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Which listing correctly indicates a sequence of increasing biological organization?

A. organ, tissue, atom, molecule B. molecule, cell, organelle, atom C. organelle, tissue, cell, molecule D. atom, molecule, organelle, cell

Business

The law allows an innocent party to be discharged when the other party has materially altered a written contract without consent

a. True b. False Indicate whether the statement is true or false

Business

Title VII of the Civil Rights Act prohibits employers from discriminating on the basis of sex, race, color, religion, and national origin. Under the law, an employee has 180 days from the alleged discriminatory act to file a charge with the Equal Employment Opportunity Commission. How would these laws be classified?

a. The law prohibiting discrimination is procedural law; the 180 day law is substantive. b. The law prohibiting discrimination is natural law; the 180 day law is legal realism. c. The law prohibiting discrimination is historical law; the 180 day law is contemporary law. d. The law prohibiting discrimination is substantive law; the 180 day law is procedural law.

Business

One of the key regulatory programs for air quality are the:

a. National Outdoor Air Standards b. National Clean Air Standards c. National Healthy Air Quality Standards d. National Fresh Air Quality Standards e. none of the other choices are correct

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