A public speech may be critiqued on its

A.) artistic merits.
B.) ethical basis.
C.) organizational methods.
D.) use of supporting materials.
E.) all of the above.


E

Communication & Mass Media

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After studying the 1972 presidential race (The Unseeing Eye), researchers Thomas Patterson and Robert McClure concluded that political advertising on television:

a. always worked to get voters to switch their support to any candidate. b. affected the way a majority of people decides to vote. c. was able to manipulate about 7 percent of voters. d. is the least cost-effective method of reaching registered voters.

Communication & Mass Media

When an audience is feeling overwhelmed by a threatening issue, what could the speaker do in order to decrease the negative affect?

A. Quit speaking B. Try to convince them that they must accept the threat C. Attempt to decrease audience commitment to the issue D. Offer reassurance

Communication & Mass Media

Sam Peckinpah was a

a. champion of individualism b. romantic conservative c. neither a nor b d. both a and b

Communication & Mass Media

A sojourner is a long-term involuntary migrant.

Answer the following statement true (T) or false (F)

Communication & Mass Media