Sales promotion can be aimed directly at end-user consumers, or it can be targeted to members of a channel on which a firm relies to sell products.
Answer the following statement true (T) or false (F)
True
Sales promotion can be aimed directly at end-user consumers, or it can be targeted to members of a channel on which a firm relies to sell products. In the latter case, sales promotion is an important element of a push strategy.
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Which of the following theories suggests that media provide information from sources that would otherwise not be available through interpersonal networks?
A. Diffusion theory D. Agenda-setting theory B. Hypodermic needle theory E. Situational theory of publics C. Opinion formation theory
Knoll Manufacturing lends its supplier $170,000 for 3 years at a 8% annual interest rate. Interest payments are to be made twice a year. Each interest payment will be for:
A. $20,400. B. $40,800. C. $13,600. D. $6800.
Every shareholder is a part owner of the firm and, as such, has a direct claim on a portion of the firm's assets
Indicate whether the statement is true or false.
When an agency is terminated:
a. the agent's authority to act for the principal does not end b. the agent may not work for someone who is in competition with the principal c. the agent's authority to act for the principal is reduced to very limited conditions d. the agent may never work with the principal again e. none of the other choices are correct