When an agency is terminated:
a. the agent's authority to act for the principal does not end
b. the agent may not work for someone who is in competition with the principal
c. the agent's authority to act for the principal is reduced to very limited conditions d. the agent may never work with the principal again
e. none of the other choices are correct
e
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International expansion can extend the life cycle of a product that is in its maturity stage in a firm's home country.
Answer the following statement true (T) or false (F)
JBJ Sports is a leading sporting goods manufacturer from Atlanta. It has recently initiated a program in association with the Food4Kids Foundation, which raises funds to promote nutritional awareness of young children
The company plans to donate $1 for every item it sells in the North American market. Also, JBJ has roped in professional sports teams associated with it to wear the Food4Kids logo on their team gear. Which of the following best describes the motivation for JBJ's involvement in the program? A) entertaining key clients or rewarding key employees B) expressing commitment to the community or on social issues C) permitting merchandising or promotional opportunities D) stimulating quicker or greater purchase of particular brands E) identifying with a particular target market or lifestyle
Which of the following is an example of a bottom-up technique for developing promotional budgets?
A) the competitive-parity method B) the objective-task method C) the percentage-of-sales method D) the pull-push method E) the AIDA method
Gentile’s Giving Voice to Values is meant to strengthen business students’ skills in what type of situation?
a. When negotiating for salary b. When instigating a change project c. When in a situation that runs counter to their principles d. When onboarding new employees