Why do cities often promote cultural attractions and special events?
a) To increase tourism
b) To attract new businesses
c) To conduct safety drills
d) To organize fund-raisers
a
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Reckless Void just launched their debut album. The band wants to get signed by a record label and approaches a PR representative who looks at the album's declining sales
What evaluation technique should the PR representativeuse to show effective results? a. Measurement of audience action b. Measurement of media impressions c. Measurement of audience awareness d. Measurement of audience attitudes
Which of the following models of PR practice is found most often in excellent PR programs?
a. press agentry b. public information c. two-way asymmetric d. two-way symmetric
A sound bite, or _______________, includes some sort of sound effects from the event that is cov ered
Fill in the blank(s) with correct word
Which of the following specific purpose statements is from a persuasive speech seeking immediate action?
A. To persuade my audience that the federal government should establish a committee to determine the impact of genetically modified food on human health. B. To persuade my audience to write their U.S. senators and representatives in support of a bill to regulate genetically modified food. C. To persuade my audience that the federal government must take steps to regulate genetically modified food. D. To persuade my audience that proposed legislation to regulate genetically modified food will hurt farmers. E. To persuade my audience that genetically modified food does not pose serious health dangers to consumers.