Montblanc uses classic design, a distinctive brand name, a focused distribution strategy to exclusive retailers, and celebrities in its advertising to position its watches as high-quality, high-status products. This is an example of a(n) ________ approach.
A. old generation marketing
B. mobile marketing
C. direct marketing
D. mass media
E. integrated marketing communications
Answer: E
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The model in which an effective leader makes desirable rewards available, clarifies how subordinates can achieve objectives, and provides them support in doing so is
A. Greenleaf's servant leadership model. B. the LMX model of leadership. C. Leader-member exchange model. D. Fiedler's contingency model. E. House's path-goal model.
Which would be the appropriate way to test differences in proportions for more than two samples?
A) t-test if variance is unknown B) z-test C) paired t-test D) F-test for equality of variances E) cross-tabulation procedure to conduct a chi-square test
The cost principle is a solution to the recognition issue
Indicate whether the statement is true or false
When a customer raises a valid objection that cannot be answered with a denial, the salesperson should most likely take which of the following actions?
A) discuss superior benefits B) engage in back-pedaling C) begin a pricing approach D) re-start the presentation E) criticize the competition