Which of the following statements about relationship selling is true?
A) Relationship selling primarily uses hard-sell tactics.
B) A salesperson selling new tires to tourists who are stranded in his community will most likely use relationship selling.
C) With relationship selling, the salesperson tries to develop a win-win relationship with customers.
D) People who engage in relationship selling do not prospect for new customers.
E) Relationship selling is a short-sighted approach.
C
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Standardized services are marketing a process
Indicate whether the statement is true or false
I am the lead barista at a local coffee shop managing four staff. I assign tasks each work shift and check back regularly to see that work has been done. I do not spend much time talking with my staff about things other than getting the job done. My behavior would plot on the Blake and Mouton Leadership Grid at what point?
A. 8, 3 B. 1, 9 C. 9, 9 D. 9, 1
Why is determining the size of a medium's market important to marketers efforts? Do online media pose any challenge in this regard?
What will be an ideal response?
Which of the following statements is correct?
A. In a partnership, liability for other partners' misdeeds includes but is limited to the amount a particular partner has invested in the business. B. Partnerships must be formed according to specific rules, which include the filing of a formal written agreement with state authorities where the partnership does business. C. A fast growth company would be more likely to set up a partnership for its business organization than would a slow-growth company. D. Under partnership law, if any partner is unable to meet his or her pro rata claim in the event the partnership goes bankrupt, the remaining partners must make good on the unsatisfied claims. E. A major disadvantage of a partnership as a form of business organization is the high cost and practical difficulty of its formation.