The textbook provides four tips for conducting Internet research. Describe these and include
guidelines for evaluating sources carefully.
What will be an ideal response?
The textbook recommends using appropriate search terms, using multiple search
engines, narrowing hits to a usable number, and evaluating Internet sources carefully. To
evaluate Internet sources, the text recommends comparing the information to that available in
print sources. Further, the user must determine whether the source is credible, unbiased,
accurate, and current.
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A food and beverage manufacturer advertised its probiotic-cultured yogurt in a health magazine. In the advertisement, there were several quotes made by a famous actress who consumes the yogurt daily. What is this technique called?
a. Source credibility b. Channel c. Audience analysis d. Trialability
In 1969, President Richard Nixon gave a speech about the Vietnam War
He said, ?Now let me begin by describing the situation I found when I was inaugurated on January 20: The war had been going on for four years. Thirty-one thousand Americans had been killed in action. The training program for the South Vietnamese was beyond [behind] schedule. Five hundred and forty-thousand Americans were in Vietnam with no plans to reduce the number. No progress had been made at the negotiations in Paris and the United States had not put forth a comprehensive peace proposal.? What form of supporting material was he using? A) statistics B) testimony C) comparison and contrast D) explanation
A federal regulation setting up a “broadcast flag” system to curb the copying and sharing of television programs was overturned by a federal appeals court decision in 2005. The case:
a) Grokster v. U.S. Copyright Office; b) MGM v. Federal Trade Commission; c) American Library Association v. Federal Communications Commission; d) A&M Records v. Napster; e) CBS v. Teleprompter.
What is (are) the primary result(s) of communication failure in the business context?
a. loss of morale b. decreased productivity c. inefficiency d. all of the above