Let M be the number of units to make and B be the number of units to buy. If it costs $2 to make a unit and $3 to buy a unit and 4000 units are needed, the objective function is
a. Max 2M + 3B
b. Min 4000 (M + B)
c. Max 8000M + 12000B
d. Min 2M + 3B
d
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Which of the following statements is false?
a. In order to maximize profits, salesmen's commissions should be based on contribution margin rather than sales price. b. Sales mix usually refers to manufacturing companies and retailers but not to service companies. c. The term "sales mix" refers to the sales of a certain product in relation to the company's total sales. d. Changing the advertising budget for specific products will affect the sales mix.
Which of the following statements is true of celebrity endorsements?
A. Typically, the use of celebrity endorsers is highest among news and business publications. B. Marketers do not have to worry about the personal image of celebrities while choosing one to endorse a product or a service. C. Advertisers should select a celebrity spokesperson who will attract attention and enhance the sales message, yet not overshadow the company's brand. D. Consumers who are very knowledgeable about a product or service tend to be most persuaded by celebrity endorsers. E. When a celebrity endorses several products simultaneously, it leads to enhanced popularity of the celebrity and also results in increased sales of all the products the celebrity endorses.
The labor union of Consolidated Iron and Steel Company, despite its illegal status, organized a picketing against the company demanding assigning of work to them. Such picketing is prohibited under _____ of the NLRA
A) Section 9(c)(1)? B) Ordinance no. 7? C) Section 8(b)(4)(D)? D) Article 8(b)(4)(ii)(b)
_____ is the mostly unconscious process of organizing people and objects into preconceived categories that are stored in our long-term memory.
A. Mental model B. Social identification C. Categorical thinking D. Personal identification E. Reinforcement theory