The "public" in public relations refers to
A) the masses reached by the media.
B) people who will access the general information released by an organization.
C) anybody not financially or professionally aligned with an organization.
D) any constituency with which an organization relates.
Answer: D
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______ maintains that an array of factors, such as culture, predisposition, or the situation determine whether compensation or reciprocity occurs.
a. equilibrium theory b. arousal-labeling theory c. expectancy violations model d. cognitive valence theory e. sequential-functional model
Which of the following question types is most likely to insult the source?
A. imprecise questions B. interlocking questions C. loaded questions D. random questions
The _____ describes the decision-making process one goes through as one chooses whether or not to disclose confidential information about oneself (self-disclosure) or about others (other-disclosure).
a. differential privacy theory b. privacy management theory c. communication accommodation theory d. uncertainty reduction theory
Data mining is important in advertising because it _______________
a) enables advertisers to use a variety of media at once b) enables more targeted advertising c) directly increases consumer needs d) serves a broader audience