Zahra buys a product from a high-end store, and the sales representative asks her to fill out a customer registration form so that she can avail discount offers and receive notifications about new products in the future. Although providing one's mailing details is optional, Zahra provides her details as she wants to be updated about any new products that the store has to offer. In this context, which of the following statements is true?
A. Zahra is a victim of phishing.
B. Zahra has chosen to receive opt-in emails.
C. Zahra has chosen to receive push emails.
D. Zahra is exposed to viral marketing.
Answer: B
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With rising and/or falling ______, you can give a sentence very different meanings from genuinely expressing happiness, to sarcasm, to distain.
Fill in the blank(s) with the appropriate word(s).
Negative attitudes are typically difficult for marketers to change because
A. attitudes shift consumers from limited to extended problem-solving situations. B. most consumers' attitudes depend on prices. C. consumers weigh performance risk against functional needs when assessing their attitudes. D. attitudes are learned and long lasting. E. consumers' attitudes are derived from unchanging decision rules.
The FASB requires a reconciliation of net income to net cash provided or used by operating activities when the direct method is used (which can be reported in the notes).
Answer the following statement true (T) or false (F)
As Randy conducts his annual evaluations of his employees, he notices that Cindy and Yen have both been less productive since they were relocated in the same department. Randy is in what stage of the managerial decision-making process?
A. Generating alternatives B. Conducting evaluations C. Selecting an alternative D. Identifying the problem or opportunity E. Implementing and evaluating the solution