Negative attitudes are typically difficult for marketers to change because
A. attitudes shift consumers from limited to extended problem-solving situations.
B. most consumers' attitudes depend on prices.
C. consumers weigh performance risk against functional needs when assessing their attitudes.
D. attitudes are learned and long lasting.
E. consumers' attitudes are derived from unchanging decision rules.
Answer: D
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Aisha, a supervisor at Teserel Corp., suspects that one of her subordinates, Gilbert, is selling the trade secrets of Teserel to a rival company. She observes his behavior for a few weeks and carefully makes note of the data he accesses on the company's servers. In the context of supervising unethical employees, which of the following actions should Aisha take next?
A. She should look for conditions that led to his behavior and fix them. B. She should initiate disciplinary proceedings against him. C. She needs to fix the lapses in the company's data security procedures. D. She needs to confront Gilbert with the evidence against him.
_______________ is an awareness of how your actions and emotions affect those around you.
a. Human intelligence b. Psychological intelligence c. Emotional intelligence d. Management intelligence
On January 1, Year 1, the organizers of Fredonia Corporation obtained their charter authorizing 400,000 shares of $2 par common stock. Fredonia issued 30,000 shares of $2 par common stock for $8 per share. During Year 1, the corporation earned $820,000 in cash revenue and paid $700,000 in cash expenses, not including income tax. The company declared and paid cash dividends totaling $28,000. Fredonia Corporation is in the 30% tax bracket. Required:Using the above information, prepare an income statement and a balance sheet for the Fredonia Corporation.
What will be an ideal response?
_______________ has become the new word- of- mouth creating buzz about the product and allowing consumers to decided whether or not to purchase the product.
a. Traditional media b. Guerilla marketing c. Social media d. Virtual marketing