In conjoint analysis, ________ indicate which attributes are important in influencing consumer choice
A) relative importance weights
B) orthogonal arrays
C) part-worth functions
D) attribute levels
A
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According to the textbook, what underpins cognition and emotions?
a. traits b. behaviors c. needs d. the brain
Food in the Maslow hierarchy of needs is an example of a ________ need.
A. personal B. self-actualization C. physiological D. safety E. social
Which of the following is most likely an advantage of viral marketing?
A) Viral marketing reinforces consumers' attitudes about a brand. B) Most messages are likely to "go viral." C) Consumers want to be a part of viral marketing. D) Viral marketing can easily be successfully accomplished. E) Viral marketing produces engagement and positive exposure for a brand.
How can a social media specialist improve customer service, thereby increasing sales?
A) Respond quickly B) Delete the blog post addressing the issue C) Monitor consumer opinions and guidance D) Limit online chatter E) Add an RSS link for customers