Many countries base their court systems on those of former rulers. For example, the Spanish ruled many South American countries; therefore, the court system is based on code or civil law. This would be identified in the ________ section of a global market research report.
A. history, geography
B. economic
C. cultural, societal
D. business environment
E. political, legal
Answer: E
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Discussions both about how to expand the pie (negotiate integratively) and then divide the pie once expanded (bargain distributively) are often tense because fairness concerns are prominent. Out of the differences between two-party negotiations and multiparty negotiations options listed, which encompasses discussions of this kind?
A. strategic complexity B. logistical complexity C. procedural complexity D. social complexity
All of the following are considered nonexchange transactions except
a. the day-by-day accumulation of interest. b. the wear and tear on machinery. c. the sale of goods and services. d. losses from fire, flood, and theft.
Which of the following advertising situations would LEAST likely be considered puffery?
A) a mother of small children declaring that a packaged meal "rescued my day" B) a young woman saying that a new abdominal exercise machine was more motivating than her old workout routine C) a milk advertisement claiming that the calcium in milk promotes healthy bone growth D) a retired couple drinking a vitamin and protein shake and then saying, "It makes us feel young again" E) a sleepy man waking up to a gray day, drinking a cup of coffee, and then looking out his window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon
In the ________ of the new-product development phase, marketers estimate the technical and the commercial success of an idea for a new product
A) problem recognition B) product concept development and screening C) idea generation D) commercialization E) technical development