Which of the following advertising situations would LEAST likely be considered puffery?
A) a mother of small children declaring that a packaged meal "rescued my day"
B) a young woman saying that a new abdominal exercise machine was more motivating than her old workout routine
C) a milk advertisement claiming that the calcium in milk promotes healthy bone growth
D) a retired couple drinking a vitamin and protein shake and then saying, "It makes us feel young again"
E) a sleepy man waking up to a gray day, drinking a cup of coffee, and then looking out his window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon
C
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Answer the following statement true (T) or false (F)
Tom usually buys new devices such as PDAs, DVRs, and MP3 players only after his friends and family start owning these devices. In this case, Tom is an innovator
Indicate whether the statement is true or false
According to the textbook, the structure of an organization has a significant influence over the behavior of its employees because
a. It can build and limit relationships by setting up lines of reporting and teams b. It can transfer leadership from management to staff c. It can place strategy issues to a lesser importance than Human Resources Issues d. It can create a system of power and politics that controls the masses
Under the 1934 Act, an issuer must register with the SEC if
a. it has not completed a public offering under the 1933 Act. b. its securities are not going to be traded on a national exchange. c. it will not be providing investors with a prospectus. d. it has at least 2,000 shareholders and total assets that exceed $10 million.