The Federal Trade Commission was established in 1935 to attack monopolies
a. True
b. False
Indicate whether the statement is true or false
False
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A company-sponsored blog can provide the following benefits, except:
A) it can ease a shopper's fear about purchasing from a particular company B) the comments on the blog give individuals an idea of how the company treats its customers C) since it is controlled by the company, the company is able to censor negative comments D) the blog can provide a means for the company to release information
Using dialogue to convince the other party that their position is correct and to support various tactics and ploys that are used to win points during the discussion is a characteristic of
A. male negotiators. B. neither male nor female negotiators. C. both male and female negotiators. D. female negotiators.
Which of the following is correct regarding the provisions of IAS No. 8 on accounting changes and error corrections?
a. IAS No. 8 requires that correction of an error be made only by restatement of all prior periods presented. b. IAS No. 8 requires correction of an error to be made only by reflecting the effect of the correction in income of the period in which the error was discovered without restating previously reported results. c. IAS No. 8 allows correction of an error to be made either through restatement of all period periods presented or by reflecting the effect of the correction in income of the period in which the error was discovered without restating previously reported results. d. IAS No. 8 reflects a preference for not restating prior results in reporting accounting changes and error corrections.
Which of the following is aimed at encouraging consumers to share a company's marketing message with friends?
A) advertising B) sales promotions C) sponsorships D) personal selling E) viral marketing