Which of the following is most representative of a WANT (rather than a NEED)?
Answer : caviar
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________ is the person who first recognizes the need for the product or service
A) The initiator B) The influencer C) The decider D) The purchaser
What is the difference between socialized and personalized charismatic leaders?
What will be an ideal response?
Most major companies have now appointed a chief privacy officer (CPO), whose job is to safeguard the privacy of the companies in the international business environment
Indicate whether the statement is true or false
Which of the these reflects a customer brand role?
A. Brands offer legal protection for a product through a trademark. B. Brands enable companies to defend essential product elements. C. Brands convey information about a product. D. Brands provide competitors with a benchmark against which to compete. E. Brands offer an effective and efficient methodology for categorizing products.