For a merchandising business, a sale is a transfer of merchandise from one business or individual to another in exchange for cash or a promise to pay cash
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While Coca-Cola is involved in pro-environment activities, it does not widely publicize these activities because company leaders believe they will not gain more customers
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The subscription manager at Cosmopolitan magazine keeps track of the subscription renewal rate, which is a good measure of customer lifetime value
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A key to strong control over petty cash is to ensure that several persons serve as custodian at one time
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A light bulb can be all of the following except
A. a consumer product. B. a business product. C. either a consumer product or a business product. D. a business product if it is used to light an assembly line in a factory. E. a consumer product if it is used to light the office of the board of directors.