In one-to-one marketing, the final step is to ________
A) interact with the customers and find ways to improve cost efficiency
B) make efficiency of interactions with customers the priority
C) differentiate among these customers in terms of both their needs and their value to the company
D) customize some aspects of the products or services offered to each customer
E) implement a mass customization program
D
You might also like to view...
________ describes the net present value of the stream of future profits expected over the customer's lifetime purchases
A) Activity-based costing B) Customer lifetime value C) Customer value analysis D) Customer-perceived value E) Customer profitability analysis
All of the following are examples of trade secrets except:
a. a patent b. a product formula c. a product design d. manufacturing processes e. advertising plans
What is the purpose of a pretrial hearing?
A) requesting the other party to produce all documents relevant to the case B) assessing the factual accuracy of the deposition of witnesses C) instructing the judge to decide the case without a jury D) facilitating the settlement of a case before it goes to trial
A survey conducted by the Committee on Asian Women (CAW) examined the legal provision for protection and prevention of sexual harassment at the workplace among a select number of Asian countries. Describe their findings. Were provisions existent? Were the provisions the same among the selected Asian countries?
What will be an ideal response?