_____________ is the action or process of identifying a strategy to resolve problems.
a. Executive decision
b. Decision making
c. Non-programmed decision
d. Programmed decision
b. Decision making
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Which of the following marketing communications principles implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience?
A) principle of closure B) principle of duality C) principle of delegation D) principle of congruity E) principle of neutrality
Prestige pricing involves
A. pricing a product higher than competitors to signal that it is of higher quality. B. pricing generic label goods at the same price as designer goods. C. constantly updating prices to reflect changes in supply or demand. D. adding a certain amount to the cost of each item in a product set. E. separating out the individual goods that make up a product and pricing each one individually.
Nature's Products, Inc, sends its standard order form to Omni Distribution Corporation to evidence a sale of packing materials. Omni responds with its own standard purchase order form. Additional terms in the purchase order automatically become part of the contract unless
a. the terms materially alter the original contract. b. the original offer expressly required acceptance of its terms. c. the offeror objects to the new terms within a reasonable time. d. any of the choices.
Consider a three-period binomial model of 12 months. Assume the stock price is $37.50,
? = 0.20, r = 0.05 and the exercise price of a call option is $35. What is the forecasted price of the stock at the node after two consecutive upward movements of the stock price? A) $38.68 B) $42.80 C) $48.84 D) $50.06