According to the Impact / Money box, “Susan G. Komen Foundation Discovers the Price of
Poor Public Relations,” which of the following is true?
a. Their “Race for the Cure” for heart disease was blacklisted by social media in 2011.
b. Their founder and CEO, Nancy Komen, provided an immediate and successful social media response to a communication crisis.
c. Their problems stemmed from their decision to defund the controversial organization, Planned Parenthood.
d. CNN broke the story January 31, 2010 about Komen’s PR problems.
ANSWER: c
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The often-quoted narrative model of mass communication developed by __________ assumed that the media had powerful effects on people
Fill in the blank with correct word
Neil was born in 1942. Which of the following characteristics would likely NOT apply to Neil based upon the generational trends outlined in the text?
a. He has a high degree of formal education.
b. He has only been married once.
c. He tends to "save for a rainy day."
d. He is not easily persuaded.
Communication competence is composed of two elements. Achieving one’s goals successfully involves one of these elements, known as
a. effectiveness. b. appropriateness. c. absolutism. d. relativism.
Which of the following is an example of a purpose/thesis for an inspirational/motivational speech?
A. Today I will ask you to remember three steps you can take to avoid identity theft. B. This afternoon I will show you how you can mix three common household products to create your own antiseptic. C. After hearing this information, you should be eager to help take steps to change the grading system on our campus. D. Our goal tonight is to honor the sacrifice made by students serving in the armed forces.