What are marketing channels? Briefly explain some of the different types of intermediaries
What will be an ideal response?
Marketing channels are sets of interdependent organizations participating in the process of making a product or service available for use or consumption. They are the set of pathways a product or service follows after production, culminating in purchase and consumption by the final end user.
Some intermediaries—such as wholesalers and retailers—buy, take title to, and resell the merchandise; they are called merchants. Others—brokers, manufacturers' representatives, sales
agents—search for customers and may negotiate on the producer's behalf but do not take title to
the goods; they are called agents. Still others—transportation companies, independent warehouses,
banks, advertising agencies—assist in the distribution process but neither take title to goods nor
negotiate purchases or sales; they are called facilitators.
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Theoretically, the amount of estimated future returns and allowances on credit sales should be recorded during the period of the sale so as not to overstate sales and ending accounts receivable. In practice, these estimates are not recorded by most companies because
A) the amount of such returns and allowances tends to fluctuate too greatly from period to period. B) there is too much uncertainty surrounding such estimates. C) such estimates are not allowed according to generally accepted accounting principles. D) the amount of such returns and allowances is usually not material.
The position of a strategic business unit in the growth-share matrix typically remains constant over time
Indicate whether the statement is true or false
Advanced economies that reward and subsidize high educational attainment are increasingly experiencing a need for workers to perform unskilled tasks, particularly the service tasks that national economies cannot ____________.
a. Export b. Import c. Sustain d. Distribute
_______________ is a proactive influence tactic that makes a reciprocal or quid pro quo agreement which benefits both.
a. Ingratiation b. Exchange tactics c. Personal appeal d. Apprising