"Film literacy" which deals with the conventions and techniques of motion media was already a well-established term and area of study long before "visual literacy" came on the scene
Indicate whether this statement is true or false.
TRUE
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During the 1960s, there were numerous issues to be addressed and companies adjusted their policies to generate public support and awareness. Which skill set of a public relations manager helped mitigate this situation, and how?
a) Issues management; this can help to earn public goodwill and understanding b) Audience analysis; this can improve community relations and product publicity c) Strategic planning; this can ensure that public relations is a contributor to the bottom line d) Reputation management; this can increase credibility and trust in the minds of the public
An example of a vocalized pause would be ________
A) er B) um C) you know D) all of the above
Describe why collecting data through questionnaires or surveys are common and popular in communication research.
What will be an ideal response?
The text states three guidelines for using testimony. Which is one of these?
a. Stress the competence of the person. b. Stress the biased nature of the testimony. c. Stress the historical background of the testimony. d. Stress your relationship to the person.