Until 1996, U.S. carmakers sent very few right-hand-drive cars to Japan while German car makers exported several models with the steering wheel on the right to accommodate the way the Japanese drive their cars on the left side of the road. American car manufacturers could blame their failure to a great degree on
A. poor product quality.
B. incomplete market and product protocol.
C. too little market attractiveness.
D. an insignificant point of difference.
E. not satisfying customer needs on critical factors.
Answer: E
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