A bond is usually divided into a number of individual bonds of $500 each
a. True
b. False
Indicate whether the statement is true or false
False
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Interactive marketing emphasizes the targeting of individuals with personalized information, and it also engages the customer with the product and company in some way
Indicate whether the statement is true or false
A segmentation approach to the market is more efficient than a mass marketing approach because:
A) money is spent only on those whom the manager has determined are potential customers. B) it creates entry-barriers. C) customers are homogeneous. D) production costs for standardized products are minimal in comparison to customized products.
The economic development that meets the needs of the present without compromising the ability of future generations to meet their own needs is known as
a. sustainability. b. ethical growth. c. economic security. d. strategic planning. e. philanthropic growth.
Which of the following strategies would a company most likely use to increase customer perceived value?
A) decreasing the variety of offered services B) reducing data mining practices C) lowering prices D) "firing" unprofitable customers E) limiting customer experiences with a brand