Why are bad news messages challenging to compose?
A) They must be lengthy and vague to avoid legal consequences.
B) They require you to achieve a number of goals that are incompatible at first glance.
C) They make it impossible to maintain your audience's goodwill.
D) They force you to offend your audience.
E) They demand that you begin with the bad news, thus standing a good chance of alienating your audience from the start.
Answer: B
Explanation: B) Bad news messages are challenging to compose because they require you to accomplish a number of purposes that may seem incompatible at first glance. To communicate bad news well, you must balance four goals: state news clearly and sensitively, convince audience to accept bad news, maintain goodwill, and avoid legal complications.
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