The need for journalists will continue
Indicate whether the statement is true or false
True
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Mass communication involves sending a message to a great number of people
A) who have paid or otherwise prepared to receive the message. B) who are together in the same location so they can receive the message. C) who are in widely separated locations. D) who have common interests that make them a viable target audience.
According to the Diffusion of Innovations theory, the adoption of new technologies _______________
a) takes place for all people at the same time b) only occurs among the best educated people c) follows a predictable sequence of stages d) cannot be predicted and is dependent on cultural context
Which tactic can be used to increase public involvement at the engagement level?
a) b) Citizens are taught how to sign and verify their identity and report complaints. c) Google Earth's aerial photographs are used to depict property and facilities. d) Small-group sessions were set up to address and resolve environmental concerns.
Which of the following is most likely a largely captive audience?
A. the sales reps and other employees at an annual dinner addressed by the company CEO B. the millions of people who regularly watch television news programming C. the graduates and their relatives who attend a college graduation ceremony D. the thousands of people who come to Washington, DC to attend a presidential inauguration