What type of supporting material is used when advertisers
present celebrity endorsements of a product?
a. Facts
b. Stories
c. Examples
d. Testimony
e. Descriptions
d
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Eleni works as a conflict arbitrator for the federal government. Her role differs from a management/union mediator because
A. Eleni is only able to facilitate disputes. B. Eleni can make a binding decision about the conflict. C. Eleni has no decision power. D. Eleni can only be hired by the nonunion shops.
Attitude in considered a(n)
A. factor in the speaking situation. B. demographic characteristic. C. factor in group membership. D. none of the above.
Gilligan argued that:
a. there are gender differences in moral development b. men’s moral judgments focus on care and cooperation c. womens’ moral decisions are based on rights and rules d. all of the above
______ is the process of categorizing people into certain groups based on certain criteria.
A. Creator analysis B. Influencer marketing C. Audience segmentation D. Consumer behavior analysis