Wanda's doctor put her on a new medication because he gets a kickback from the pharmaceutical company for every prescription he writes, in spite of the fact that it isn't the best medication for Wanda. Her doctor violated his ________ ethics.
A. environmental
B. occupational
C. individual
D. governmental
E. organizational
Answer: B
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You have been asked to report on the competitive environment in the restaurant industry; therefore, you develop the ________ necessary to decide how to manage in the given environment.
A. competitive intelligence B. historical trends C. benchmarking D. switching costs E. barriers to entry
Filtration Products, Inc., files a suit against Emmett, its former accountant, alleging constructive fraud. Emmett may be held liable
A. if Filtration cannot prove actual fraud. B. if Emmett was grossly negligent in the performance of his duties. C. only if Emmett acted with fraudulent intent. D. only if Emmett impersonated someone else who could be liable for fraud.
List and explain the six distinguishing characteristics of service products. Then discuss some of the marketing issues and problems associated with each characteristic.
What will be an ideal response?
A friend tells you about a mutual fund that can protect you on the downside. In other words, in bear markets the return on the mutual fund does not fall as much as the market's return. The fund's Beta is:
A) Greater than one B) Equal to one C) Less than one