_____ is said to occur when a new product line "eats" the sales of an existing line
a. Product differentiation
b. Cannibalization
c. Market segmentation
d. Benefit segmentation
b
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Under current accounting principles, how is net income on the income statement measured?
a. Net change in owners' equity during the period b. Excess of revenues over expenses during the period c. Net change in the cash balance during the period d. Excess of revenues over expenses less any dividends paid during the period
Off-the-shelf products are ____.
A. software products developed in-house for your company's use B. software products that are developed and distributed commercially C. custom software products developed for high-paying customers D. reusable software utilities that are easily supportable
A danger to a firm's having a high asset turnover is the _____
a. high operating costs b. high level of old inventory on hand c. high probability of being out of stock d. low profits as a percent of sales
Return on marketing investment (ROMI) indicates the rate at which spending on marketing contributes to expenses.
Answer the following statement true (T) or false (F)