The ability to effectively manage budgets, tasks and schedules, provide support, and allocate rewards and punishment, is typical of what type of leader?
a. Transformational
b. Transactional
c. Charismatic
d. Postmodern
b. Transactional
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________ refers to the set of individuals and organizations that create and market cultural products
A) Culture program company (CPC) B) Culture invention company (CIC) C) Culture production institution (CPI) D) Culture production system (CPS)
How does competition influence market planning and budgeting?
A) Market planning and budgeting must be prepared in light of the competitive level in the market. B) Planning and budgeting is not affected for companies with minor positions in foreign markets competing against entrenched companies in the same market. C) Competitive moves are not important as a variable in international market planning and budgeting. D) The more competitive a target market is, the easier it is to prepare market planning and budgeting.
Which of the following is designed to help a firm almost entirely reduce product and service defects?
A) ISO 14000 B) ISO 19000 C) Six Sigma D) TQM E) PLC
In 2012, Microsoft admitted to a major ________ mistake when it wrote off essentially the entire 6.2 billion USD it paid for a digital advertising firm, aQuantive, that it purchased in 2007.
A. cost savings B. acquisition C. divestiture D. expansion