The ________ sees media as senders of messages-discrete bits of information-across space.
A. ice age analogy
B. ritual perspective
C. transmissional perspective
D. causal argument
Answer: C
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A company has decided to rebrand itself. The design team comes up with a new logo and brand name, and then the research team gathers a group of people and unofficially presents it to them to get their feedback and opinion
When the general opinion of the group is negative, the design team is asked to go back to the drawing board. What is this procedure called? a) Focus group b) Omnibus survey c) Copy testing d) Ethnographic technique
What is the difference between high context and low context cultures?
What will be an ideal response?
According to the text, which statement best summarizes McLuhan’s view of
presidential candidates in America?
a. Bill Clinton was relatively cool; George Bush was relatively hot b. John Kennedy was relatively cool; Richard Nixon was relatively hot c. Richard Nixon was relatively cool; John Kennedy was relatively hot d. George Bush was relatively cool; Bill Clinton was relatively hot e. George Bush was relatively cool; Walter Mondale was relatively hot
Unsupported ideas are mere assertions
Indicate whether the statement is true or false