The percentage of American adults who use the internet is __________

a. 79%
b. 89%
c. 69%
d. 59%
e. 55%


a

Communication & Mass Media

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A credible speaker is someone who

a. audience members believe they can trust. b. has committed his or her speech to memory. c. avoids the use of showy, attention-getting tactics. d. is willing to learn from the audience.

Communication & Mass Media

Tiphani, in her persuasive speech, says the following:

"So, by using these simple steps, you will save time, money, and energy." What form of persuasive appeal is this? A) a negative or guilt-based appeal B) an appeal to positive motivation C) using cognitive dissonance D) an appeal to self-esteem needs

Communication & Mass Media

If a source provides information in a manner that is biased toward its own point of view, it is demonstrating

A. completeness. B. subjectivity. C. accuracy. D. credibility.

Communication & Mass Media

________ is mediated messages paid for by and identified with a business or institution that seeks to increase the likelihood that those who consume those messages will act or think as the advertiser wishes.

A. Promotion B. Public relations C. Advertising D. Puffery

Communication & Mass Media