________ is mediated messages paid for by and identified with a business or institution that seeks to increase the likelihood that those who consume those messages will act or think as the advertiser wishes.
A. Promotion
B. Public relations
C. Advertising
D. Puffery
Answer: C
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Generic language is language that ________
A) reveals bias B) uses general terms that stand for all persons or things within a given category C) reflects untrue generalizations D) reveals the assumption that the word is heterosexual
Forgetting how you planned to say something is no big deal
Indicate whether the statement is true or false
A factory that makes fertilizers has been criticized for the toxic waste it produces. Its managing director is writing an op-ed article on the steps his company has taken to minimize the toxic waste
Before he ends the article, he reiterates the key points and lists steps a reader can take to help protect the environment. What part of the op-ed is this? a. Closing paragraph b. Feature lead c. Lead summary d. Content infographic
A media effects theory that suggests that a mass audience directly consumes mediated messages is known as
A. uses and gratifications theory. B. hypodermic needle theory. C. cultivation theory. D. agenda-setting theory.