Smartphones embedded with GPS (Global Positioning System) can be used as a medium to deliver ads based on customers'
A. geographic locations.
B. attitudes.
C. ethnic identities.
D. behavioral positioning.
E. psychographics.
Answer: A
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Which of the following is a disadvantage associated with an undifferentiated targeting strategy?
a. It requires a firm to tailor marketing mixes to the preferences of market segments. b. It often results in product offerings that are unimaginative and sterile. c. It involves a high risk of cannibalization of products. d. It is expensive because of high production and marketing costs.
All of the following statements regarding corporate social responsibility are true except
A. CSR actions are voluntary. B. CSR can be defined as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line. C. a firm's responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders. D. firms believe that they have legal and economic duties in addition to responsibilities to society. E. today, virtually all large and well-known companies engage in some form of CSR.
To increase the chances that your call will be returned, start and conclude your message by leaving your name and number. _________________________
Answer the following statement true (T) or false (F)
Which of the following statements is true of Moore's Law?
A) It is based on the technological advancements in weapon manufacturing. B) It made the cost of data processing, communications, and storage essentially zero. C) It states that the total number of transistors produced in the world doubles every 18 months. D) It has made the use of transistors obsolete.