Structural functionalism, evolutionary perspective, social conflict and symbolic interactionism theories:

a. enable PR practitioners to move from individual behavior to collective responses.
b. help PR practitioners understand how people respond to communication from mass and specialized communication.
c. explain the competing needs and goals of different groups.
d. apply only to those PR situations that involve external publics.


B

Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media

What is syntax and why is it important?

What will be an ideal response?

Communication & Mass Media