When selecting specific target markets, a firm should
A. revert to an undifferentiated approach if the market is deemed heterogeneous.
B. choose the segments most in line with the firm's objectives and long-term growth.
C. choose all segments that are determined to be profitable for the organization.
D. choose the minimum number of segments necessary to achieve company sales potential.
E. pick the segments with the best sales forecasts for the upcoming period of time.
Answer: B
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