__________ __________ predicts that people will seek relationships with others who will closely match their own values, attitudes, social background, and physical attractiveness

Fill in the blank(s) with correct word


Matching hypothesis

Communication & Mass Media

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A manufacturing company uses celebrities to endorse its line of beauty soaps. What announcer format is the company using?

a) The spokesperson b) The testimonial c) The demonstration d) The anonymous announcer

Communication & Mass Media

Which of the following statements is an advantage of extemporaneous delivery?

a. It seems spontaneous, but is well-prepared and well-rehearsed. b. It allows for more eye contact than any other delivery mode. c. It provides an opportunity to choose more concise and eloquent language. d. It can prevent you from making extensive changes in content. e. It allows for more freedom of movement.

Communication & Mass Media

Whenever Alvera, an immigrant from Rwanda, hears a speaker use the word "genocide," she becomes visibly shaken and sometimes begins to weep. Her response suggests which of the following?

A) Alvera considers the word "genocide" to be an oxymoron. B) The word "genocide" has strong denotative meaning for Alvera. C) The word "genocide" has strong connotative meaning for Alvera. D) Alvera considers the word "genocide" to be heavily ironic.

Communication & Mass Media

Mary lists the essential steps in changing the oil of a car on a poster for her demonstration speech. This poster serves to aid Mary's speech by

a. adding persuasive impact to her message. b. adding to Mary's logos by showing her listeners that she is well prepared. c. enhancing listener comprehension and memory. d. defining in detail the points to be covered in the speech.

Communication & Mass Media