When attempting to discover whetheryou and your audience members have similar cultural characteristics, are about the same age, and have relatively the same education level you are trying to establish

a. audience beliefs.
b. common ground.
c. values.
d. audience feelings.


b

Communication & Mass Media

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What is the criterion most used by today’s news consumers to decide which publications to read?

A. which ones have the most experienced journalists B. which ones best serve the reader’s interests C. which one has the most celebrity endorsements D. which one is published nearest to the reader

Communication & Mass Media

If a non-neutral location must be used, the mediator can ______.

A. force the disputants to pay for an expensive hotel room for the mediation session B. rearrange the furniture so a familiar space is less familiar C. make everyone stand during the session D. have the disputants sit back to back

Communication & Mass Media

One important criterion for an information speech is objectivity

Indicate whether the statement is true or false

Communication & Mass Media

A single statement that merges together your general purpose, your specific audience, and your objective for the speech is called the

a. thesis statement. b. specific purpose. c. central idea. d. informative outline.

Communication & Mass Media