For a strategic alliance to be successful, the first step is for a company to:

A) enlist legal assistance to make sure its interests are protected
B) talk to the customer to discover what its needs are
C) assemble a team of product experts
D) define the ethical guidelines that will apply to the alliance
E) find out as much about the proposed partner as possible


E

Business

You might also like to view...

In place of _____________, a worksheet is a useful device to help in the preparation of a statement of cash flows

Fill in the blank(s) with correct word

Business

If a marketing researcher decides to use a Likert scale, the researcher has chosen a technique wherein the respondent reviews a statement that shows the amount of agreement/disagreement with some product, service, or concept

Indicate whether the statement is true or false

Business

When marketing a product to an organization, it is vital to understand that:

A) innovators are not sure of what they want. B) initiators do not have any impact on the purchase situation. C) many individuals are involved in the purchase decision. D) the purchaser is the only person needed to be focused on.

Business

Problem-identification research is the more common of the forms of research and is undertaken by virtually all marketing firms

Indicate whether the statement is true or false

Business