Describe why customer service is important. Provide an example of a company that you are familiar with (or can find via Internet search) that differentiates itself from its competitors based on its excellent customer service.
What will be an ideal response?
A successful answer should provide significant detail as to why customer service is important. The student can list/describe important aspects of customer service from the textbook or from their personal experiences.
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Blue Company has taxable income of $90,000 before charitable contributions. The company made a $10,000 cash contribution to the local university. What is the tax liability of the company for the year?
A. $22,250. B. $18,900. C. $17,010. D. $16,800.
______ is the right to expect subordinates to perform their job and to take corrective action if they fail to complete the job.
Fill in the blank(s) with the appropriate word(s).
A marketing manager wants to have a strong two-way communication of ideas with customers and he considers it to be very important to directly ease customer confusion and persuade purchase. He does not care much about whether the cost per customer contact will be expensive. Based on the manager's consideration, ____________ will be the most appropriate promotional form.
A. Advertising B. Sales promotion C. Public relations D. Personal selling E. Direct marketing
Stocks whose earnings have increased at an above-average level over time are called:
A) cyclical stocks. B) growth stocks. C) income stocks. D) speculative stocks. E) defensive stocks.