When a bank lends money with no collateral backing it up, the bank is making a secured loan
Indicate whether the statement is true or false
False
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In creating an advertisement, the creative begins with the creative brief. From the creative brief, the creative should:
A) develop a means-end chain B) choose a spokesperson or decide if one will be used C) choose an appropriate message strategy D) decide on the ad execution
But, whereas ______……………… will want capital ______…………………. over an agreed term, investors will probably be looking for significant ______………………………. on an ______………………………… investment.
Fill in the missing words for this discussion of what different types of financiers are looking for:
Decision variables are often used in formulas that show results.
Answer the following statement true (T) or false (F)
The five categories of situational influences are
A. product involvement level, physical surroundings, social surroundings, time perspective, and purchase reason. B. antecedent states, physical surroundings, social surroundings, time perspective, and space dimensions. C. social surroundings, physical surroundings, time pressures, purchase reason, and lifestyles. D. purchase reason, time perspective, social surroundings, physical surroundings, and buyer's momentary mood. E. store atmosphere, location, aromas, sounds, and lighting.