Which of the following factors has led to a rapid adoption of the Internet?
A. the increasing availability of leisure time
B. the ability to conduct e-commerce through one's personal computer
C. decreased Internet traffic
D. decreased government regulations
E. reduction of clutter in terms of broadcast and print media
Answer: B
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A severe recession is a depression, a period in which prices fall but there is little demand because few people have money to spend and many are out of work. This condition is part of ________
A) the competitive environment B) the business cycle C) the technological environment D) the legal environment E) social norms
Why are demographic factors the most popular bases for segmenting customer groups?
What will be an ideal response?
The biggest involvement in a foreign market comes through exporting—entering foreign markets by selling goods produced in the company's home country
Indicate whether the statement is true or false
Color helps readers and viewers __________________________
a. understand what is important b. acquire and interpret information c. personalize information d. recall images and graphics