Why are demographic factors the most popular bases for segmenting customer groups?
What will be an ideal response?
One reason is that consumer needs, wants, and usage rates often vary closely with demographic variables. Another is that demographic variables are easier to measure than most other types of variables. Even when marketers first define segments using other bases, such as benefits sought or behavior, they must know a segment's demographic characteristics to assess the size of the target market and reach it efficiently.
You might also like to view...
Why is telemarketing considered to be one of the most intrusive forms of direct marketing?
What will be an ideal response?
The party to a promissory note who will pay the interest and principal is called the:
A) lender. B) maker of the note. C) payee of the note. D) recipient of the note.
Answer the following statements true (T) or false (F)
1. Team warm-ups help clarify task-related goals. 2. Team goals are most effective when they are created by a leader outside of the group. 3. A team contract is subconscious. 4. Virtual teams pose challenges not often faced by traditional face-to-face teams. 5. Gersick’s theory of punctuated equilibrium emphasized the changing nature of tasks and how these changes affect internal processes and external relations.
Solutions selling is an extension of _____
a. micromarketing b. micromerchandising c. cross-merchandising d. scrambled merchandising