On the basis of physical size, the _____ newspaper is about 22 inches deep and 13 inches wide and is divided into six columns.
A. compact
B. tabloid
C. standard-size
D. broadsheet
E. Berliner
Answer: C
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The traditional data-collection methods of telephone, door-to-door, and mail are giving way to Internet-based marketing research
Indicate whether the statement is true or false
Excessive use of chargebacks by a retailer illustrates _____
a. scrambled merchandising b. channel power c. the retail life cycle d. channel cooperation
Acme Global decided to start offering its employees a $1,000 bonus if they encourage a friend or family member to apply to the company. The employee does not get the bonus until the new hire has been working at Acme Global for one year. Acme Global’s new policy is properly referred to as _________.
A. open recruitment B. targeted recruitment C. closed recruitment D. employee referrals E. None of the above
Which of the following is a difference between online retailing and the click-and-collect process?
a. Online retailing resells pre-owned items bought back from customers, while the click-and-collect process sells only new items. b. Online retailing does not allow customers to provide themselves with products without the intervention of a service employee, while the click-and-collect process allows customers to provide themselves with products. c. Online retailing ensures greater speed of delivery, while the click-and-collect process takes longer to deliver a product. d. Online retailing enables customers to have items directly delivered to their doors; whereas in the click-and-collect process, customers travel to a physical store location to take delivery of the merchandise.